Emily Beal
AI Product designer
👋🏼 Hi, I’m emily
I Deliver Ai products that spark joy and deliver results
My Values
Make It Work, Then Make It Beautiful
A building needs a solid foundation before the finishing touches. I design for function first—clear, intuitive, and effective—then refine it into something people love to use.
Let Users Be the GPS, Not a Checkbox
Skipping user research is like setting out on a road trip without a map. I test, listen, and let real insights guide the way.
Technology Serves People
AI and automation should enhance experiences, not dictate them. I use technology smartly, always keeping people at the center.
If It’s Not Instantly Clear, Simplify It
Good design works like a door—obvious and effortless. If users have to stop and figure it out, I’ve already lost them.
Don’t Just Throw Spaghetti at a wall
Great design isn’t about guessing and hoping something sticks. I iterate, test, and refine until everything works seamlessly.
Part of a crew
A ship doesn’t reach its destination with just one person at the helm—it takes an entire crew working together. I ensure design, product, and engineering align to navigate complex challenges.
Projects
My Process
Understand & Define

Research user needs, business goals, and technical constraints to identify key problems and set a clear design direction.

Explore & Validate

Generate ideas, prototype solutions, and test with users to ensure designs are intuitive and effective.

Build & Iterate

Collaborate with engineers to implement designs, gather feedback, and refine the product for scalability and impact.

My Experience
2016-2020

Visual Design Foundations

I began my design career after earning a B.A. in Visual Communication Design from Kent State University. Early roles on marketing and creative teams at companies like Fathom, Texas A&M University, Schneider's Saddlery, LeafFilter, and Adjacent gave me a strong foundation in visual storytelling, brand systems, and cross-functional collaboration. These experiences sharpened my design craft and taught me how to deliver business-aligned creative at scale.

2020-2022

First Exposure to Product

At FieldPulse, I stepped into the role of Brand Experience Designer. While my work was still visually driven, I started collaborating more closely with product and engineering teams, helping shape parts of the digital experience.

This was my first real taste of product design—and it sparked a growing curiosity about how design could improve usability, not just aesthetics.

2020-2022

Falling in Love with UX

Joining Concept as a Marketing Experience Specialist opened the next chapter. I was embedded in tools and systems every day—taking notes, sketching ideas, and identifying where the user experience could be better. I wasn’t just designing around problems—I was itching to solve them.

That hands-on exposure to real user pain points made it clear: product design wasn’t just something I was interested in. It is where I thrive.

2022-Today

Leveling Up in Product Design

Leadership at Concept recognized my growing product mindset and promoted me to UI/UX Designer. I took the lead on improving digital experiences across web and email, focusing on usability, conversion, and engagement.

To deepen my expertise, I completed MIT xPRO’s Building and Designing Products certification—expanding my skills in product strategy, UX design, scalable design systems, and designing for AI and machine learning.

To Infinity & Beyond

Looking Ahead

Today, I’m energized by the future of design—especially as AI reshapes how we as humans interact with technology. I’m focused on crafting digital experiences that simplify complexity, build trust, and scale with users.

Whether it’s designing smarter systems, personalizing user journeys, or creating clarity around AI, I’m excited to keep solving meaningful problems at the intersection of design, data, and product strategy.

Personal Achievements
20 Mile
Mammoth March Finisher
15k
Chicago Tough Mudder Finisher
6 year
Velosano Cyclist & Fundraiser
2 year
Tough Pumpkin 
Finisher
HObbies
Horseback Riding
Skiing
Flower Farming
References & Reviews
What people are sayinG
Emily has been an absolute delight to work with. She brings her A-game to work with her every single day and is always willing to go above and beyond for everyone.
Sarah Maschoff
Director of Brand Marketing
Emily is an excellent communicator and skilled creative professional, and would make a great addition to any team looking for a self starter with a passion for design.
Laura Root
Executive Director Of brand & Creative
Emily does a great job assessing the target audience; the look and feel of the product; how it is conveyed through photography, font selection and color. The result? A very happy business owner.
Kristen Stuart
Senior graphic designer
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